The secret of chili salt toast helps shop owners sell 500 pieces per day

As a rustic and familiar dish, but with an innovative and unique recipe, the chili and salt toast shop on Chua Lang Street (Hanoi) has attracted a large number of diners to enjoy.

The mystery of salt and chili toast helps the owner to sell 500 pieces / day

Unique formula

Ms. Nguyen Thuy Anh (Dong Da, Hanoi) shared that when she first heard the name “chili salt bread”, she was very hesitant to experience it because she could not eat it spicy. However, seeing many people praising the deliciousness, Thuy Anh finally tasted it curiously and was conquered by the salt and chili toast here.

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The salt and chilli bread has a strange taste 

 “The spicy, salty and sweet flavors are harmoniously combined with deliciously reduced flavors. The dish retains the familiar flavor of the bread and has a very interesting strange feeling ”, Ms. Thuy Anh said.

According to Mr. Bui Trinh Minh, the owner of salt and chilli bread shop in Chua Lang street (Hanoi), he learned the recipe while living and working in Ho Chi Minh City.

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Initially, when he opened the shop, he kept the same recipe in the South. Then, through the comments of the diners, he knew that the salty and spicy taste did not match the taste of the Northern people.

On the basis of traditional recipes and customers’ suggestions, Mr. Minh has added and created the new cake to be more attractive. The spices he added to suit the taste of the North people, reducing the spicy and salty so that everyone can eat.

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The deliciousness of the salt and chili toast is the strange sauce that is both spicy, salty, sweet and not too sweet, because each place has its own recipe for sauce. Whether the cake is delicious or not depends on how the seller processes and reduces the amount of seasonings in a harmonious and delicious manner.

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The flat-pressed bread is then placed on the grill. The next step is to spread a thin layer of butter and sate sauce on the cake and then continue for 3-4 minutes to let the sauce soak into the crumb.

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After baking, the cake will be cut into small pieces to fit the mouth, then mixed with sauce, spread the cake on top, not leave the whole thing like traditional bread.

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The “cake filling” is sprinkled on top with a variety of foods such as cotton rubs, dried onions, sausages, dried beef, dried shrimp, cucumbers, chili sauce, … Topping can add pâté, char siu or avocado sauce, honey.

500 cakes are sold every day

The crispy crust combined with the soft and spongy core and intestines make the chili salted toast dish many diners enjoy, eat a piece and then want to eat more. This person introduced the other, they found it strange to eat a few times and then became familiar, Mr. Minh’s salt and chili toast shop was more and more crowded.

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 In the past, if he tried hard, he only sold about 100 cakes per day, now this number has increased a lot. There are days Mr. Minh and his wife sell about 500 cakes / day. At noon or afternoon peak hours, the number of visitors to the restaurant is crowded. Many people have to buy to take away because there are no seats, even waiting in line for 10-15 minutes to buy.

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Mr. Minh said that every day he and his wife also sell goods from 7:00 am to 9:00 pm to clear the goods. “I have to hire two more people to help me, if it’s just my husband and I can not manage it. In addition to selling at the store, I also ship to take place to customers. Luckily with the support from the students, one day I only sold at 8 pm and sold out ”, Mr. Minh excitedly shared.

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Although it has only been sold for nearly 3 years, Mr. Minh’s bakery is enjoyed by many customers from near and far. His love for cuisine and exploration and creativity helped Mr. Minh create a unique and new recipe for a familiar dish …

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