The tourism needs and trends of Vietnamese tourists change significantly in Covid-19, but the top destinations are still Da Nang, Kien Giang, Lam Dong.
On April 26, the Tourism Advisory Council (TAB) announced the results of the survey “The needs and trends of tourists from Covid-19 period” conducted in March 2021. The results show that Vietnamese tourists prioritize cruises and travel near nature.
The top 5 most popular destinations are Da Nang, Kien Giang, Lam Dong, Lao Cai, Khanh Hoa respectively. The next 10 favorite destinations are Quang Ninh, Binh Dinh, Ha Giang, Quang Nam, Binh Thuan, Ninh Binh, Vung Tau, Hanoi, Phu Yen, and Quang Binh.
Mr. Hoang Nhan Chinh, Head of TAB Secretariat, analyzed, compared with the survey results in September 2020, destinations such as Lao Cai, Quang Ninh and Binh Thuan had a significant increase in rank. Destinations such as Hanoi, Ha Giang and Phu Yen dropped while Thua Thien – Hue, and Ho Chi Minh City were no longer in the top 15. This shows the importance of destination promotion programs.
In addition, more than 83% of the respondents said they were ready to travel in the next few months, especially in the summer of 2021. 69% of the respondents said that they would choose to travel by plane and only 6, 6% chose to travel only after the vaccination, indicating a positive signal about demand for travel.
The first priority of Vietnamese tourists is safety in the disease (58%) and financial allowance (52%). The survey also shows that visitors want more flexible return policies from businesses. Mr. Chinh gave examples of accommodation establishments that can refund a deposit to tourists after one day, but the airline does not have to wait up to 3 months. Some other needs of Vietnamese tourists are discounts (32%), new tourist attractions (23%) and increase in services (13%).
Covid-19 also had an impact on the length of the trip, of which 49% of the survey respondents chose to travel for 2-3 days; 77% choose to go with family and friends. Finally, the survey shows that visitors book online travel services on the rise, asking service providers to do digital transformation soon.
The survey was conducted online and offline by TAB in collaboration with VnExpress, National Economics University, Hanoi Open University. In which, a total of 3,755 respondents. The survey showed 5 main behavioral trends of Vietnamese guests; analysis of the tourist market in Hanoi, Ho Chi Minh City; The destinations are most interested in, thereby making proposals for localities and tourism businesses. Follow vnexpress